Viral marketing

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Volumn , Issue , 2007, Pages 87-106

  Kirby, Justin ^a  

^a Digital Media Communications   (United Kingdom)

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EID: 85092752128     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (25)

1. Gladwell, M. (2000) The Tipping Point: How Little Things Can Make a Big Difference. Little, Brown and Co.
2. Rosen, Emanuel (2000) The Anatomy of Buzz: Creating Word of Mouth Marketing.New York: HarperCollins Business.
3. Godin, Seth (2001) Unleashing the Ideavirus. Chicago: Dearborn.
4. Reichheld, F.F. (2003) 'The one number you need to grow', Harvard Business Review, 81 (Dec.): 46-54.
5. Wilson, Dr Ralph F. (2000) 'The six simple principles of viral marketing'. Web Marketing Today, Issue 70. 1 February.
6. Carrigan, T. (1989) 'New Apples tempt business', PC User, 27 September.
7. Rayport, Jeffrey (1996) The Virus of Marketing. Fast company at http://www.fastcompany.com/online/06/virus.html.
8. Jurvetson, Steve and Draper,Tim (May 1997) Viral Marketing.Original version published in the Netscape M-Files, edited version published in Business 2.0, November 1998. Archived at http://www.dfj.com/cgibin/ artman/publish/steve_tim_may97.shtml.
9. Zyman, S. (2002) The End of Advertising as We Know It. Hoboken, NJ:Wiley.
10. Cuneo, Alice Z. (2004) Toyota Names Ground Zero for Viral Marketing: $10 Million Campaign to Lure Young Consumers. AdAge.com at http://www.adage.com/news.cms?newsId=40423.
11. Bianco, Antony et al. (2004) 'The vanishing mass market', Business Week, 12 July.
12. MarketingSherpa case study (2002), archived at http://www.dmc. co.uk/index.php?bz00MA==.
13. http://www.dmc.co.uk/index.php?bz0zNg==.
14. Neil, Dan (2005) 'An American idle', 6 April, LATimes.com archived at http://www.latimes.com/news/custom/showcase/la-hy-neil6apr06. story.
15. 17 June 2004, archived at http://news.bbc.co.uk/sport1/hi/ funny_old_game/3815633.stm.
16. Lippert, Barbara (2004) 'Wieden's Great Hoax', AdWeek, 24 May, archived at http://www.adweek.com/aw/magazine/article_ display.jsp?vnu_content_id=1000517454.
17. Terdiman, F. (2004) 'I Love Bees game a surprise hit',Wired Magazine, 18 October, archived at http://www.wired.com/news/culture/ 0,1284,65365,00.html.
18. http://www.bmwfilms.com.
19. Kirby, Justin (12 July 2004) Online viral marketing: strategic synthesis in peer-to-peer brand marketing. Brand Channel, White Paper, 12 July, archived at http://www.brandchannel.com/images/Papers/ viral_marketing.pdf.
20. http://www.virginmobilemissy.com.
21. QuickWise (2004) Research for Carter Products profiled in QuickWiseNews, Edition 2, March, archived at http://www.quickwise. co.uk/pdf/QWN_UK2.04.pdf.
22. Mara, Janis (2004) 'Burger King Hen Whets Chicken Yen', ClickZ News, 16 April, at http://www.clickz.com/news/article.php/3341301.
23. Werde, Bill (2003) 'The Web diarist as pitchman', New York Times, 27 March.
24. Bruner, Rick E. (June 2004) Raging Cow: The Interview, archived at http://www.businessblogconsulting.com/2004/06/raging_cow_the_. html.
25. MacArthur, Kate (2004) 'Can chicken-porn gag boost Burger King sales?', AdAge Online edition, archived at www.adage.com/ news.cms?newsId=40292.