What can industrializing countries do to avoid the need for marketing reform?

Does Marketing Need Reform?: Fresh Perspectives on the Future

Volumn , Issue , 2015, Pages 222-228

  Chipp, Kerry ^a   Hoenig, Scott ^b   Nel, Deon ^a  

^a UNIVERSITY OF THE WITWATERSRAND   (South Africa)

^b MONTEREY INSTITUTE OF INTERNATIONAL STUDIES   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85087827668     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (1)

1. Sunday Times (Johannesburg) (2004), "Good Times Roll for SA, " November 21.