Business model development for base-of-the-pyramid market entry

Academy of Management 2010 Annual Meeting - Dare to Care: Passion and Compassion in Management Practice and Research, AOM 2010

Volumn , Issue , 2010, Pages

  London, Ted ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Base of the pyramid; Business model development; Market entry

Indexed keywords

BASE OF THE PYRAMIDS; BUSINESS MODEL DEVELOPMENT; FINANCIAL RESOURCES; GROWTH OPPORTUNITIES; LONGITUDINAL ANALYSIS; MARKET ENTRY; MULTI-NATIONAL CORPORATIONS; NEW BUSINESS MODELS;

COMMERCE;

EID: 85085399993     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.5465/ambpp.2010.54493460     Document Type: Conference Paper

References (0)