Understanding the markets of the poor: A market system approach to inclusive business models

Sustainability Challenges and Solutions at the Base of the Pyramid: Business, Technology and the Poor

Volumn , Issue , 2017, Pages 30-47

  Gradl, Christina ^a   Sobhani, Sahba ^b   Bootsman, Afke ^b   Gasnier, Austine ^b  

^a MARTIN LUTHER UNIVERSITY HALLE WITTENBERG   (Germany)

^b NONE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85076078755     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781351279888-2     Document Type: Chapter

References (28)

1. Barro, R.J., and J.-W. Lee (2000) ‘International Data on Educational Attainment: Updates and Implications’, CIDWorking Paper No. 042, April 2000.
2. Beck, T., A. Demirguc-Kunt and M.S. Martinez Peria (2006) ‘Banking Services for Everyone? Barriers to Bank Access and Use around the World’, World Bank Policy Research Working Paper 4079, December 2006.
3. Besley, T., and M. Ghatak (2006) ‘Public Goods and Economic Development’, in A.V. Banerjee, R. Bénabou and D. Mookherjee (eds.), Understanding Poverty (Oxford, UK: Open University Press): 285-302.
4. Buttkereit, S., and I. Pies (2006) ‘The Economic Ethics of Social Dilemmas’, Working Paper 2006-2, Department of Economic Ethics, Martin-Luther-University Halle-Wittenberg.
5. Cornes, R., and T. Sandler (1996) The Theory of Externalities, Public Goods and Club Goods (Cambridge, UK: Cambridge University Press).
6. De Soto, H. (2000) The Mystery of Capital (London: Black Swan).
7. Duncan, L.R., and H. Raiffa (1957) Games and Decisions: Introduction and Critical Survey (New York/London: John Wiley).
8. Hammond, A.L., W.J. Kramer, R.S. Katz, J.T. Tran and C. Walker (2007) The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid (Washington, DC: World Resources Institute and International Finance Corporation).
9. Hobbes, T. (1651) Leviathan (Cambridge, UK: Cambridge University Press, 1996).
10. Hoff, K., and J. Stiglitz (2001) ‘Modern Economic Theory and Development’, in G. Meier and J. Stiglitz (eds.), Frontiers in Development Economics (New York: Open University Press).
11. Mendoza, R., N. Kim and N. Thelen (2007) ‘Are Markets Inclusive for the Poor? The Market Heat Map as an Analytical Tool’ (UNDP Office of Development Studies Working Paper; New York: UNDP).
12. Microsoft (2006) ‘What is FlexGo?'; www.microsoft.com/unlimitedpotential/JobsOpportunities/FlexGo.mspx (accessed 24 June 2008).
13. North, D.C. (2005) Understanding the Process of Economic Change (Princeton, NJ: Princeton University Press).
14. Olson, M. (2000) Power and Prosperity (New York: Basic Books).
15. Prahalad, C.K. (2004) The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits(Upper Saddle River, NJ: Wharton School Publishing).
16. Prahalad, C.K. and S.L. Hart (2002) ‘The Fortune at the Bottom of the Pyramid’, Strategy+Business 26: 1-15.
17. Ruttman R. (2007) ‘Tapping the Potential of Africa’s Telecom Market’, Credit Suissse e-Magazine, 10 October 2007; emagazine.credit-suisse.com/app/article/index.cfm?fuseaction=OpenArticle&aoid= 202543&coid=128&lang=EN (accessed 5 November 2007).
18. SwissRe (2007) ‘Insurance in Emerging Markets: Sound Development; Greenfield in Agricultural Insurance’, sigma 1/2007; www.swissre.com/resources/7cd1ea80455c6b758abfba80a45d76a0-sigma1_ 2007_e.pdf (accessed 5 November 2007).
19. Thucydides (c. 460 BC-c. 395 BC), History of the Peloponnesian War (trans. Richard Crawley; London: J.M. Dent & Sons, 1910).
20. UNDP(United Nations Development Programme) (2003) Unleashing Entrepreneurship(New York: United Nations).
21. UNDP(United Nations Development Programme) (2007) Building Security for the Poor: Prospects and Potential for the Microinsurance Market in India (New York: UNDP).
22. UNDP(United Nations Development Programme) (2008) Creating Value for All: Strategies for Doing Business with the Poor (New York: United Nations).
23. UNESCO (United Nations Educational, Scientific and Cultural Organisation) (2007) Education for All Global Monitoring Report (Paris: UNESCO).
24. UNICT (United Nations Information and Communication Technologies Task Force) (2002) ‘Information and Communication Technologies (ICTs) in Africa: A Status Report’, UNICT Task Force ‘Bridging the Digital Divide in the 21st Century’, presented to the Third Task Force Meeting, United Nations Headquarters, 30 September-1 October 2002.
25. Weiser, J., M. Kahane, S. Rochling and J. Landis (2006) Untapped: Creating Value in Underserved Markets (San Francisco: Berrett-Koehler).
26. World Bank (2004) World Development Report 2005 (Washington, DC: World Bank).
27. Yin, R. (1994) Case Study Research: Design and Methods (Thousand Oaks, CA: Sage, 2nd edn).
28. Yunus, M. (2003) Banker to the Poor: Micro-Lending and the Battle against World Poverty (New York: Public Affairs).