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Volumn , Issue , 2009, Pages 120-136

Using qualitative research to become the “thinking heart” of organizations

(1)  Grunig, Larissa A a  

a NONE

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EID: 85075694411     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203877234-13     Document Type: Chapter
Times cited : (7)

References (31)
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    • The thinking heart: An interview with Paul Pearsall
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    • Bennett, H.1    Sparrow, S.2
  • 2
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    • How should we measure “change”-Or should we?
    • Cronbach, L. J., & Furby, L. (1970). How should we measure “change”-Or should we? Psychological Bulletin, 74, 68-80.
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    • Cronbach, L.J.1    Furby, L.2
  • 3
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    • (translated by K. Woods). Paris: Gallimard
    • de St. Exupery, A. (1943). The little prince (translated by K. Woods). Paris: Gallimard.
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    • St De Exupery, A.1
  • 5
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    • Needs assessment helps ensure effective diversity training
    • July
    • Ford, R. L. (2004). Needs assessment helps ensure effective diversity training. The Strategist (July), 6.
    • (2004) The Strategist , pp. 6
    • Ford, R.L.1
  • 6
    • 70349633281 scopus 로고    scopus 로고
    • Gainesville, FL: The Institute for Public Relations, Commission on PR Measurement and Evaluation. Available online at
    • Grunig, J. E. (2002). Qualitative methods for assessing relationships between organizations and publics. Gainesville, FL: The Institute for Public Relations, Commission on PR Measurement and Evaluation. Available online at www.instituteforpr.com/relationships.phtml?article_id=2002_relationships_org_public.
    • (2002) Qualitative methods for assessing relationships between organizations and publics.
    • Grunig, J.E.1
  • 13
    • 85066180244 scopus 로고    scopus 로고
    • Resistance from the margins: The postmodern public relations practitioner as organizational activist
    • Holtzhausen, D. R., & Voto, R. (2002). Resistance from the margins: The postmodern public relations practitioner as organizational activist. Journal of Public Relations Research, 14, 57-84.
    • (2002) Journal of Public Relations Research , vol.14 , pp. 57-84
    • Holtzhausen, D.R.1    Voto, R.2
  • 15
    • 84990609955 scopus 로고
    • Feminist facts: Interview strategies and political subjects in ethnography
    • Kauffman, B. J. (1992). Feminist facts: Interview strategies and political subjects in ethnography. Communication Theory, 2(3), 187-206.
    • (1992) Communication Theory , vol.2 , Issue.3 , pp. 187-206
    • Kauffman, B.J.1
  • 17
    • 85075685362 scopus 로고    scopus 로고
    • Retrieved February 8, 2005, from
    • Koper, E. (2004). A comment by Eric Koper. Retrieved February 8, 2005, from www.worldprfestival.org/eng/news.php?id=25.
    • (2004) A comment by Eric Koper.
    • Koper, E.1
  • 21
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    • If I’m reading this, I must not be by the pool
    • Muto, J. (1988). If I’m reading this, I must not be by the pool. Women’s Studies in Communication, 11, 20-21.
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    • Farm lands brochure: Heavy artillery in the war between the bulldozer and the plow
    • Schneider, L. A. [aka Grunig, L. A.] (1982). Farm lands brochure: Heavy artillery in the war between the bulldozer and the plow. ACE (Agricultural Communicators in Education) Quarterly, 65(1), 11-28.
    • (1982) ACE (Agricultural Communicators in Education) Quarterly , vol.65 , Issue.1 , pp. 11-28
    • Schneider, L.A.1    Grunig, L.A.2
  • 28
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    • University of Oregon diversity plan sparks criticism
    • June
    • Staff (2005). University of Oregon diversity plan sparks criticism. Chronicle of Higher Education (June): A23.
    • (2005) Chronicle of Higher Education , pp. A23
  • 29
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    • Paper submitted to the Public Relations Division, Association for Education in Journalism and Mass Communication, Miami, FL (August)
    • van Ruler, B., & Verčič, D. (2002). Reflective communication management. Paper submitted to the Public Relations Division, Association for Education in Journalism and Mass Communication, Miami, FL (August).
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.