Cluster Sampling: A False Economy?

International Journal of Market Research

Volumn 47, Issue 5, 2005, Pages 501-522

  Zelin, Andrew ^a   Stubbs, Roger ^a  

^a MORI   (Japan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85072733732     PISSN: 14707853     EISSN: 25152173     Source Type: Journal    
DOI: 10.1177/147078530504700503     Document Type: Article

References (9)

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5. Harris P., (1977) ‘Effect of clustering on costs and sampling errors of random samples’, Journal of the Market Research Society, 19, 3, pp. 112–122.
6. Journal of the Market Research Society, 25, 1.
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9. Tipping S., & Pickering P., (2004) Impact of the geographical size of clusters on the precision of survey estimates. Survey Methods Newsletter, 23, Winter.