Intergenerational and cultural differences in materialism: An empirical investigation of consumers from France and the U.S.A.

Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives

Volumn , Issue , 2014, Pages 47-66

  Lundstrom, William J ^a   White, D Steven ^b  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b BRIDGEWATER STATE UNIVERSITY   (United States)

Author keywords

Cultural differences; Generational differences; Materialism; Possession satisfaction

Indexed keywords

EID: 85072386635     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (17)

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