How Marketers can ‘Do Well While Doing Good’: The Institutional Theory Framework

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2015, Pages 350-

  Handelman, Jay M ^a  

^a UNIVERSITY OF LETHBRIDGE   (Canada)

Author keywords

Economic Agent; Institutional Environment; Institutional Theory; Research Tradition; Social Dimension

Indexed keywords

EID: 85071160334     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-11885-7_85     Document Type: Chapter

References (0)