Consumer goals as journeys into the unknown

The Active Consumer: Novelty and Surprise in Consumer Choice

Volumn , Issue , 2006, Pages 122-139

  Earl, Peter E ^a  

^a LINCOLN UNIVERSITY   (New Zealand)

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EID: 85070574056     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203022917-25     Document Type: Chapter

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