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January 1
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The 80s: What a decade. (1990, January 1). Advertising Age, p. 19.
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Advertising Age
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10
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85069611794
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Sexual behavior in the human male. Philadelphia: W. B. Saunders
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(1929, May)
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Kinsey, A. C. et al. (1948). Sexual behavior in the human male. Philadelphia: W. B. Saunders. The Ladies’ Home Journal. (1929, May), p. 35.
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Kinsey, A.C.1
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11
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84952494575
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Ethical judgments of sexual appeals in print advertising
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LaTour, M. S., & Henthorne, T. L. (1994). Ethical judgments of sexual appeals in print advertising. Journal of Advertising, 23(3), 81-90.
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Journal of Advertising
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14
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85069593338
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Palmolive Soap advertisement
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May
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Milestone in the love affair that lasts a lifetime. (1928, May). Palmolive Soap advertisement, The Ladies’ Home Journal.
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(1928)
The Ladies’ Home Journal.
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16
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The women’s viewpoint
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September 10
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Montgomery, C. (1948, September 10). The women’s viewpoint. Tide, p. 24.
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Tide
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19
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The revolution in morals
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J. Braeman, R. Bremner, & E. Walters (Eds.), Columbus: Ohio State University Press
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Ostrander, G. M. (1968). The revolution in morals. In J. Braeman, R. Bremner, & E. Walters (Eds.), Change and continuity in twentieth-century America: The 1920s (pp. 323-349). Columbus: Ohio State University Press.
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Palmolive advertisement. (1938). Domestic advertisement collection, J. Walter Thompson.
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Walter Thompson.
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25
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85069598984
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May 15
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Printers’ Ink. (1919, May 15). p. 86.
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26
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85069550311
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New York: Printers’ Ink
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Printers’ Ink. (1938). Fifty years: 1888-1938. New York: Printers’ Ink.
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Fifty years: 1888-1938.
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December 10
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Printers’ Ink. (1948, December 10). p. 5.
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85069561684
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June
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Springmaid advertisement. (1949, June). Coronet.
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Coronet.
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32
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85069545434
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The Story of Woodbury’s Facial Soap
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January-February, 5, box 1, folder: Andrew Jergens Company
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“The Story of Woodbury’s Facial Soap�? (1930, January-February): 5, J. Walter Thompson Account Files, box 1, folder: Andrew Jergens Company.
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J. Walter Thompson Account Files
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85069593390
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August
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Tide. (August 1948).
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Tide.
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August 27
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Tide leadership survey. (1948, August 27). Tide, p. 53.
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37
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85069567338
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7, Account Files, Andrew Jergens Company, Account Histories 1916-1926
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box 1
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Woodbury’s Facial Soap National Campaign (1926). 7, Account Files, Andrew Jergens Company, Account Histories 1916-1926, box 1, J. Walter Thompson collection.
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(1926)
J. Walter Thompson collection.
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38
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85069566864
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Account Files, Andrew Jergens Company, Account Histories 1946-1950, box 1, Account Files
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(n.d.)
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Woodbury’s Facial Soap (n.d.), Account Files, Andrew Jergens Company, Account Histories 1946-1950, box 1, Account Files, J. Walter Thompson collection.
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J. Walter Thompson collection.
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