Positive and negative political advertising: Effectiveness of ads and perceptions of candidates

Television and Political Advertising: Volume I: Psychological Processes

Volumn 1, Issue , 2013, Pages 245-262

  Basil, Michael ^a   Schooler, Caroline ^a   Reeves, Byron ^a  

^a STANFORD UNIVERSITY   (United States)

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EID: 85067466485     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781315044484_9     Document Type: Chapter

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