Muted metaphors and the activation of metonymies in advertising

Metaphor and Metonymy at the Crossroads: A Cognitive Perspective

Volumn , Issue , 2012, Pages 321-340

  Ungerer, Friedrich ^a  

^a NONE

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EID: 85065696977     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1515/9783110894677.321     Document Type: Chapter

References (23)

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3. Black, Max 1993 "More about metaphor", in: Andrew Ortony (ed.), Metaphor and thought. (2nd ed.) Cambridge: Cambridge University Press: 19-41.
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6. Gläser, Rosemarie 1973 "Zur Namensgebung in der Wirtschaftswerbung: Warenzeichen im britischen und amerikanischen Englisch", in: Der Name in Sprache und Gesellschaft. Beitraege zur Theorie der Onomastik. Berlin: 220-239. No indication of editor or publisher.
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11. Kövecses, Zoltán 1990a Emotion concepts. New York: Springer.
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13. Kövecses, Zoltán 1991 "Happiness: A definitional effort", Metaphor and Symbolic Activity 6: 29-46.
14. Kövecses, Zoltán - Günter Radden 1998 "Metonymy: Developing a cognitive linguistic view", Cognitive Linguistics 9: 37-77.
15. Kwanka, Bettina 1993 Diskursstruktur und Diskursstrategien in englischen Verkaufs-gesprächen. M.A. thesis, München. [Unpublished MS.]
16. Lakoff, George 1987 Women, fire and dangerous things. What categories reveal about the mind. Chicago: Chicago University Press.
17. Lakoff, George 1990 "The Invariance Hypothesis: Is abstract reason based on image schémas?", Cognitive Linguistics 1: 39-74.
18. Leech, Geoffrey 1969 A Linguistic guide to English Poetry. London: Longman.
19. Nöth, Winfried 1983 "Illustrierte Werbetexte: Appell- und Darstellungsstrukturen", Anglistik und Englischunterricht 21: 87-102.
20. Ungerer, Friedrich 1991 "Acronyms, trade names and motivation", Arbeiten aus Anglistik und Amerikanistik 16, (1991): 131-158.
21. Ungerer, Friedrich 1995 "The linguistic and cognitive relevance of basic emotions", in: René Dirven and Johan Vanparys (eds.), Current approaches to the lexicon, Frankfurt am Main: Lang, 185-209.
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