Combining products in use: How the syntax of product use affects marketing decisions

Marketing and Semiotics: New Directions in the Study of Signs for Sale

Volumn , Issue , 2012, Pages 219-238

  Kehret Ward, Trudy ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

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EID: 85065102685     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (10)

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2. Douglas, Mary and Isherwood, Baron (1979). The World of Goods. New York: Basic Books
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4. Holbrook, Morris B. and Lehmann, Donald R. (1981). Allocating discretionary time: Complementarity among activities. In Journal of Consumer Research 7, 395-406
5. Kehret-Ward, Trudy, Johnson, Marcia and Louie, Therese A. (1985). Improving recall by manipulating the syntax of consumption rituals. In Advances in Consumer Research, 12, Elizabeth Hirschman and Morris B. Holbrook (eds.), 319-324. Provo, UT: Association for Consumer Research. Kehret-Ward, Trudy, and Goldin, Anya (forthcoming). Gender and situational influences on ritual syntax. In Advances in Consumer Research 13, Paul Anderson and Melanie Wallendorf (eds.), Provo, UT: Association for Consumer Research
6. Kotier, Philip (1984). Marketing Management. Englewood Cliffs: Prentice Hall
7. Laver, John and Peter Trudgill (1979). Phonetic and linguistic markers in speech. In Social Markers in Speech, Klaus R. Scherer and Howard Giles (eds.), 1-32. London: Cambridge University Press
8. Levy, Sidney J. (1981). Interpreting consumer mythology: A structural approach to consumer behavior. Journal of Marketing 45 (Summer), 49-61
9. Rook, Dennis (1983). The motivational content of ritual artifactual behavior. Unpublished Ph.D. dissertation, Northwestern University
10. Wittgenstein, Ludwig (1953). Philosophical Investigations. G.E.M. Anscombe (Translation). New York: Macmillen