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Volumn 14, Issue 1, 1997, Pages 88-96

An exploratory study of word-of-mouth communication in a hierarchy of effects context

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EID: 85064783174     PISSN: 15226514     EISSN: 15497879     Source Type: Journal    
DOI: 10.1080/08824099709388649     Document Type: Article
Times cited : (5)

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