A longitudinal study of the professions' attitudes towards competition & advertising

International Journal of Advertising

Volumn 17, Issue 3, 1998, Pages 349-363

  Fay, Michael ^a   Bell, John ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85064030828     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104724     Document Type: Article

References (9)

1. Au, A.K.M., (1993) ‘Consumers’ attitudes towards accountant advertising in New Zealand’, International Journal of Advertising, 12(3).
2. Bell, J., & Fay, M., (1991) ‘From the “gentleman” to the “marketer“: the changing attitudes of the professions in New Zealand’, International Journal of Advertising 10(3).
3. Dalziel, P., & Lattimore, R., (1996) The New Zealand Macroeconomy: A Briefing on the Reforms. Melbourne: Oxford University Press.
4. Fay, M., & Bell, J., (1989) ‘Competition, advertising, and the professions: a cross-professional comparison’, New Zealand Journal of Business, 11, October.
5. Friedman, M., (1980) Free to Choose: A Personal Statement. New York: Harcourt Brace Jovanovich.
6. Hite, E., & Fraser, C., (1988) ‘Meta-analysis of attitudes towards advertising by professionals’, Journal of Marketing, 52, 95–105.
7. O'Donohoe, S., Diamantopoulos, A., & Peterson, M., (1991) ‘Marketing principles and practice in the accounting profession: a review’, European Journal of Marketing, 25(6).
8. Siebert, W.S., (1984) ‘Advertising and the professions’, International Journal of Advertising, 3(3).
9. Stewart, D.W., (1981) ‘The application and misapplication of factor analysis in marketing research’, Journal of Marketing Research, 18, 51–62.