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Volumn , Issue , 2001, Pages 407-410

SENSE OF VIRTUAL COMMUNITY: DETERMINANTS AND THE MODERATING ROLE OF THE VIRTUAL COMMUNITY ORIGIN

Author keywords

sense of virtual community; Virtual community; virtual community origin

Indexed keywords


EID: 85063674917     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper
Times cited : (9)

References (6)
  • 1
    • 0034315619 scopus 로고    scopus 로고
    • Marketing’s Influence Tactics in New Product Development: A Study of High Technology Firms in China
    • , pp
    • Atuahene-Gima, K., and Li, H. “Marketing’s Influence Tactics in New Product Development: A Study of High Technology Firms in China,” Journal of Product Innovation Management (17), 2000, pp. 451-470.
    • (2000) Journal of Product Innovation Management , vol.17 , pp. 451-470
    • Atuahene-Gima, K.1    Li, H.2
  • 2
    • 84965736592 scopus 로고
    • Personalization of Mass Media and the Growth of Pseudo-Community
    • , pp
    • Beniger, J. “Personalization of Mass Media and the Growth of Pseudo-Community,” Communication Research (14), 1987, pp. 352-371.
    • (1987) Communication Research , vol.14 , pp. 352-371
    • Beniger, J.1
  • 4
    • 0030487126 scopus 로고    scopus 로고
    • Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
    • , pp
    • Hoffman, D. L., and Novak, T. P. “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations,” Journal of Marketing (60:3), 1996, pp. 50-73.
    • (1996) Journal of Marketing , vol.60 , Issue.3 , pp. 50-73
    • Hoffman, D.L.1    Novak, T.P.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.