The value of business analytics: Identifying the path to profitability

The Value of Business Analytics: Identifying the Path to Profitability

Volumn , Issue , 2011, Pages 1-322

  Stubbs, Evan ^a,b  

^a KPMG Consulting   (Australia)

^b SAS Australia New Zealand   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85060980796     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781118983881     Document Type: Book

References (6)

1. A. Toffler, Future Shock (New York: Random House, 1970).
2. C. Shannon, “A Mathematical Theory of Communication,” Bell System Technical Journal 27 (July-October 1948): 379-423.
3. J. Manyika, “Hal Varian on How the Web Challenges Managers,” McKinsey Quarterly (January 2009), www.mckinseyquarterly.com/Hal_Varian_on_how_the_Web_ challenges_managers_2286.
4. R. H. Coase, “The Nature of the Firm,” Economica 4, no. 16 (1937): 386-405.
5. T. H. Davenport and J. G. Harris, Competing on Analytics (Boston: Harvard Business School Press, 2007).
6. E. Hall, Beyond Culture (New York: Anchor Books, 1976).