Brand Innovativeness Effects on Perceived Quality, Satisfaction and Loyalty

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2016, Pages 763-

  Pappu, Ravi ^a   Quester, Pascale ^b  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b UNIVERSITY OF ADELAIDE   (Australia)

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EID: 85057531477     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-24184-5_185     Document Type: Chapter

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