Part V: Other Consequences of Corporate Reputation: ‘Tough talk’ and market leaders: The role of overt signaling and reputation-building behaviors in sustaining industry dominance

Corporate Reputation Review

Volumn 1, Issue 2, 1997, Pages 98-103

  Ferrier, Walter J ^a  

^a UNIVERSITY OF KENTUCKY   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 85054084158     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540026     Document Type: Article

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