Part VI: How Should Reputations be Managed in Good Times and Bad Times?: Dow Corning's breast implant controversy: Managing reputation in the face of ‘junk science’

Corporate Reputation Review

Volumn 1, Issue 2, 1997, Pages 126-131

  Argenti, Paul A ^a  

^a DARTMOUTH COLLEGE   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 85054058194     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540031     Document Type: Article

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