The Term ‘Reputation Management’: Users, Uses and the Trademark Tradeoff Corporate Reputation: An Eight-Country Analysis

Corporate Reputation Review

Volumn 5, Issue 1, 2002, Pages 9-18

  Deephouse, David ^a  

^a UNIVERSITY OF ALBERTA   (Canada)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 85053933155     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540161     Document Type: Article

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