A media buying simulation game using the internet

Journalism and Mass Communication Educator

Volumn 53, Issue 3, 1998, Pages 28-36

  King, Karen Whitehill ^a   Morrison, Margaret ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85053867300     PISSN: 10776958     EISSN: 21614326     Source Type: Journal    
DOI: 10.1177/107769589805300303     Document Type: Note

References (18)

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