Process-based ideology of participative experimentation to foster identity-challenging innovations: The case of Gmail and AdSense

Strategic Organization

Volumn 16, Issue 3, 2018, Pages 273-303

  Garud, Raghu ^a   Karunakaran, Arvind ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Google; identity; ideology; innovations; process

Indexed keywords

EID: 85049943806     PISSN: 14761270     EISSN: 1741315X     Source Type: Journal    
DOI: 10.1177/1476127017708583     Document Type: Article

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