Perceived Risk: Further Considerations for the Marketing Discipline

European Journal of Marketing

Volumn 27, Issue 3, 1993, Pages 39-50

  Stone, Robert N ^a   Grønhaug, Kjell ^a  

^a NONE

Author keywords

Consumer attitudes; Consumer behaviour; Marketing research; Risk

Indexed keywords

EID: 85036152311     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569310026637     Document Type: Article

References (0)