Marketing strategies in apple industry — an empirical study in himachal pradesh and jammu & kashmir

Indian Journal of Marketing

Volumn 41, Issue 8, 2011, Pages 78-84

  Rauf, Abdul ^a   Saraf, Sajad A ^a  

^a SHER E KASHMIR UNIVERSITY OF AGRICULTURAL SCIENCES AND TECHNOLOGY OF KASHMIR   (India)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85031861100     PISSN: 09738703     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Editorial

References (7)

1. Bhat, G.M. and Dhar, M.K. 1989. Resource Use efficiency of Apple cultivation in Jammu & Kashmir State. Indian J. of. Economic. 4(3): 611-616.
2. Brij Bala. 2006. Marketing systems for apple in Hills-problems and prospects-Acase study of Kullu district, Himachal Pradesh). Indian Journal of Agricultural Marketing: 20(2): 101-105.
3. Farooqi, K D. 2003. Future of the Apples in the Apple state of India, Jammu & Kashmir. Cited from Applefarming and livelihood in the Himalayas. 112-116.
4. Kar Amit., Atteri R. B. and Pramod Kumar. 2004. Marketing infrastructure in Himachal Pradesh an Integration ofthe Indian apple markets. Indian Journal of Agriculture Marketing, Conference Special 18(3): 243-252.
5. Negi Y S., Prashar RS and Tiwari S A. 1997. Marketing of Himachal apples. A Spatio-temporal Analysis..Economic.Sesearc/i.Kev/eH’ 10(1): 88-92.
6. Sharma, L.R. 2003. Marketing and Trade of Indian App]es. Acta Horticulture, 696:569-573.
7. Wani MH., Singh., RL, Bhat., AR. And Mir AN. 1993. Resource use efficiency and factor productivity in apple. Agri. Economic Research Review, 6(1): 26-35.