The impact of social media conversations on consumer brand choices

Marketing Letters

Volumn 27, Issue 1, 2016, Pages 1-13

  Liu, Yizao ^a   Lopez, Rigoberto A ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Carbonated soft drinks; Consumer behavior; Demand; Internet; Social media; Word of mouth

Indexed keywords

EID: 85028240956     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-014-9321-2     Document Type: Article

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