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Volumn 43, Issue 8, 2014, Pages 1278-1283
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Five stories that illustrate three generalizations about radical innovations
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Author keywords
Discovery; Innovation; Leadership; Marketing; Perception; Social interaction
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Indexed keywords
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EID: 85027948743
PISSN: 00198501
EISSN: None
Source Type: Journal
DOI: 10.1016/j.indmarman.2014.08.009 Document Type: Article |
Times cited : (8)
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References (6)
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