Pricing policies of green supply chain considering targeted advertising and product green degree in the Big Data environment

Journal of Cleaner Production

Volumn 164, Issue , 2017, Pages 1614-1622

  Liu, Pan ^a   Yi, Shu ping ^a  

^a CHONGQING UNIVERSITY   (China)

Author keywords

Big Data; Green supply chain; Pricing policies; Product green degree; Targeted advertising

Indexed keywords

COSTS; DISTRIBUTION OF GOODS; FUNCTIONS; GAME THEORY; MANUFACTURE; MARKETING; SALES; SUPPLY CHAINS;

FIRST MOVER ADVANTAGES; GREEN DEGREE; GREEN SUPPLY CHAIN; NEGATIVE CORRELATION; OPTIMAL RETAIL PRICE; PRICING POLICY; STACKELBERG GAMES; TARGETED ADVERTISING;

BIG DATA;

EID: 85027442951     PISSN: 09596526     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jclepro.2017.07.049     Document Type: Article

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