The importance of communication and relationship building in the marketing of further education

Research in Post-Compulsory Education

Volumn 4, Issue 3, 1999, Pages 261-279

  Emery, Barry ^a  

^a Birmingham College   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85023490785     PISSN: 13596748     EISSN: 17475112     Source Type: Journal    
DOI: 10.1080/13596749900200059     Document Type: Article

References (30)

1. Barwuah, A., Green, M. & Lawson, L. (1997) Additional Support, Retention and Guidance in Urban Colleges. London: Feda.
2. Bassett-Jones, N. & Brewer, R. (1997) Strategic Management and Competitive Advantage: A systems approach, in R. Levacic & R.Glatter (Eds) (1997) Managing Change in Further Education. London: Feda.
3. Bennet, N. & Hagon, L. (1997) Managing for Learning after Incorporation, in R. Levacic & R. Glatter (Eds) (1997) Managing Change in Further Education. London: Feda.
4. Bloomer, M. & Hodkinson, P. (1997) Moving into FE: The voice of the learner. London: Feda.
5. Bradley, D. (1996) Who Dares Wins. Intended and unintended consequences of the Further Education Funding Council Funding methodology, Educational Management and Administration, 24, pp. 379-388.
6. Buttle, F. (Ed.) (1996) Relationship Marketing: Theory and practice. London: Paul Chapman.
7. Conway, A., Mackay, S. & Yorke, D.A. (1994) Strategic Planning in Higher Education: Who are the customers?, International Journal of Educational Management, 8, pp. 29-36.
8. Conway, A. & Yorke, D.A. (1991) Can the Marketing Concept Be Applied to the Polytechnic and College Sector of Higher Education?, International Journal of Public Sector Management, 4, pp. 23-36.
9. Davidson, H. (1997) Even More Offensive Marketing. London: Penguin.
10. Davies, P. & Scribbins, K. (1985) Marketing Further and Higher Education. York: Longman for FEU & FESC.
11. Dibb, S., Simkin, L., Pride, W. & Ferrell, O. (1997) Marketing: Concepts and strategies. 3rd edn. New York: Houghton Mifflin.
12. Drodge, S. & Cooper, N. (1997) The Management of Strategic Planning in FE Colleges, in R. Levacic & R. Glatter (Eds) (1997) Managing Change in Further Education. London: Feda.
13. Elliott, G. (1996a) Quality Assurance, the Market and Educational Practice, Education Today, 46, pp. 13-18.
14. Elliott, G. (1996b) Education Management and the Crisis of Reform in Further Education, Journal of Vocational Education and Training, 48, pp. 5-23.
15. Elliott, G. & Hall, V. (1994) FE Inc.-business orientation in further education and the introduction of human resource management, School Organisation, 14, pp. 3-10.
16. Foskett, N. H. & Hesketh, A., J. (1997) Constructing Choice in Contiguous and Parallel Markets: Institutional and school leavers' responses to the new post-16 marketplace, Oxford Review of Education, 23, pp. 299-319.
17. Huddleston, P. & Unwin, L. (1997) Stakeholders, Skills and Star-gazing: The problematic relationship between education, training and the labour market, in G. Stanton & W. Richardson (Eds) (1997) Qualifications for the Future: A study of tripartite and other divisions in post-16 education and training. London: Feda.
18. James, S. & Clark, G. (1997) Investing Partners: Further education, economic development and regional policy. London: Feda.
19. Jephcote, M. (1996) Principals' Responses to Incorporation: A window on their culture, Journal of Further and Higher Education, 20, pp. 33-48.
20. Levacic, R. & Glatter, R. (Eds) (1997) Managing Change in Further Education. London: Feda.
21. Longhurst, R. J. (1996) Education as a Commodity: The political economy of the new further education, Journal of Further and Higher Education, 20, pp. 49-66.
22. Lumby, J. (1996) Curriculum Change in Further Education, Journal of Vocational Education and Training, 48, pp. 333-348.
23. Parlour, J. W. (1996) Student Charters in Higher Education, Education and Law, 8, pp. 229-245.
24. Pieda (1995) Labour Market Information for Further Education Colleges: a handbook for practitioners. London: DfEE.
25. Pieda (1996) Marketing Case Studies in Further Education Colleges. London: DfEE.
26. Randle, K. & Brady, N. (1997) Managerialism and Professionalism in the 'Cinderella Service', Journal of Vocational Education and Training, 49, pp. 121-139.
27. Ranson, S. (1994) Towards the Learning Society. London: Cassell.
28. Robinson, A. & Long, G. (1987) Marketing Further Education: products or people?, NATFHE Journal, March.
29. Robinson, A. & Long, G. (1988) Substance v. Trappings in the Marketing of Non-Advanced FE, Journal of Further and Higher Education, 12, pp. 42-53.
30. Theodossin, E. (Ed.) (1997) Marketing Planning. London: FEDA.