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Volumn 13, Issue 2, 1996, Pages 123-136

Regional symphony orchestras: A marketing challenge

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EID: 85023481162     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v13n02_09     Document Type: Article
Times cited : (5)

References (22)
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  • 2
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  • 4
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  • 5
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    • (1988) Los Angeles Times
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  • 6
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    • Hey, Dig that Swan
    • (December 21)
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  • 8
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    • (May 28)
    • Honan, W.H. (1989), "Arts Dollars: Pinched as Never Before," The New York Times (May 28), 1,20.
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  • 10
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    • Orchestras Sound Loud Notes of Strife Over Money Matters
    • September 15
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  • 13
    • 84933749137 scopus 로고
    • Segmentation for "Fine Arts" Marketing: Is King Tut Classless as Well as Ageless?
    • (American Marketing Association)
    • Robbins, J.E. and S.S. Robbins (1979), "Segmentation for "Fine Arts" Marketing: Is King Tut Classless as Well as Ageless?" in Educators' Conference Proceedings (American Marketing Association), 479-484.
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  • 14
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    • The Arts in America
    • September
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  • 15
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  • 16
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    • Market Segmentation in Arts Organizations
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  • 17
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    • A Behavioral Segmentation of the Arts Market
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  • 20
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  • 21
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  • 22
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    • (1993) Time , pp. 52-54
    • Walsh, M.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.