Price promotion evaluation using price discrimination theory

Journal of Promotion Management

Volumn 4, Issue 1, 1997, Pages 75-87

  Larson, Ronald B ^a  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85023441675     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v04n01_07     Document Type: Article

References (18)

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