"NOYO - Creating your experience" a case study on the creation of affective brand script and visual product identity

Proceedings from the 5th Conference on Design and Emotion 2006

Volumn , Issue , 2006, Pages

  Karjalainen, Toni Matti ^a   Rahe, Ulrike ^b   Ljungman, Ida ^b   Lodin, Karin ^b   Starodub, Karolina ^b  

^a AALTO UNIVERSITY   (Finland)

^b CHALMERS UNIVERSITY OF TECHNOLOGY   (Sweden)

Author keywords

Brands; Product design; Product identity; Recognition; Visual identity

Indexed keywords

SEMANTICS;

BRAND CREATION; BRAND MANAGEMENT; BRANDS; CHALMERS UNIVERSITY OF TECHNOLOGY; COMMUNICATION MEDIA; CORE VALUES; DESIGN FEATURES; EMOTIONAL ASPECT; FUNCTIONAL PRODUCTS; HOLISTIC APPROACH; MARKET ANALYSIS; PRODUCT ATTRIBUTES; PRODUCT IDENTITY; RECOGNITION; SEMANTIC CONTENT; STUDENT PROJECT; VISUAL IDENTITY; VISUAL RECOGNITION;

PRODUCT DESIGN;

EID: 85019795763     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (3)

1. Karjalainen, Toni-Matti (2004). Semantic Transformation in Design. Communicating strategic brand identity through product design references. University of Art and Design Helsinki.
2. Karjalainen, Toni-Matti & Warell, Anders (2005). "Do You Recognise This Tea Flask? -Transformation of brand-specific product identity through visual design cues". Proceedings of the International Design Congress - IASDR 2005. Taiwan, 31 Oct 31 - Nov 4, 2005.
3. Warell, Anders (2001). Design syntactics: A Functional Approach to Visual Product Form. Chalmers University of Technology, Gothenburg.