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Journal of Pharmaceutical Marketing and Management
Volumn 10, Issue 42038, 1996, Pages 61-107
A Pharmaceutical Marketing Plan for the 21st Century: Primary Research Prospects
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EID: 85018863766     PISSN: 08837597     EISSN: 15408574     Source Type: Journal    
DOI: 10.3109/J058v10n02_06     Document Type: Article
Times cited : (2)
References (3)
  • 1
    • 84898269626 scopus 로고
    • What senior management wants from marketing research
    • May
    • McNichol J. What senior management wants from marketing research. Med Market Media 1993;(May): 38.
    • (1993) Med Market Media , pp. 38
    • McNichol, J.1
  • 2
    • 85018899674 scopus 로고
    • Senior management takes a closer look at marketing research
    • (Feb)
    • McNichol J. Senior management takes a closer look at marketing research. Med Market Media 1995;(Feb): 38.
    • (1995) Med Market Media , pp. 38
    • McNichol, J.1
  • 3
    • 85018902835 scopus 로고
    • Doing more with less in marketing research
    • (Feb)
    • Julius M. Doing more with less in marketing research. Product Manage Today 1994;(Feb): 25.
    • (1994) Product Manage Today , pp. 25
    • Julius, M.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.