Part V: Other Consequences of Corporate Reputation: Strategic alliances and firm-based legitimacy

Corporate Reputation Review

Volumn 1, Issue 2, 1997, Pages 109-114

  Olk, Paul ^a   Ring, Peter Smith ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b LOYOLA MARYMOUNT UNIVERSITY   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 85018096831     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540028     Document Type: Article

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