Prospects for Pharmaceutical Promotion

Journal of Pharmaceutical Marketing and Management

Volumn 10, Issue 4, 1996, Pages 223-235

  Castagnoli, William G ^a  

^a Medical Marketing Media   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85017237947     PISSN: 08837597     EISSN: 15408574     Source Type: Journal    
DOI: 10.3109/J058v10n04_02     Document Type: Article

References (10)

1. U.S. Department of Commerce.
2. Pharmaceutical Research and Manufacturers Association (PhRMA).
3. Scott-Levin Associates. Sales force structure & strategies 1994. Statistics on sales force sizes and their decreases and increases are from this text.
4. IMS. Year-in-review, 1995.
5. HCI. Medical Promotion Audit (MPA), 1995.
6. Advertising Age 1994;(Aug 29).
7. Leading National Advertisers. Media watch multi-media service, 1994.
8. Scott-Levin Associates. Physician Meeting and Event Audit (PMEA), 1994.
9. Holliday L. New media report card: where are we now? Med Market Me-dia 1995;30(Feb): 46 – 56.
10. Castagnoli WG. Hold it! Don't kill the sales budget. Med Market Media 1994;29(Apr): 12 – 8.