The Ethics Thermometer: An Audit-tool for Improving the Corporate Moral Reputation

Corporate Reputation Review

Volumn 2, Issue 1, 1998, Pages 10-15

  Kaptein, M ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 85016816947     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540063     Document Type: Article

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