When (not) to indulge in ‘puffery’: The role of consumer expectations and brand goodwill in determining advertised and actual product quality

Managerial and Decision Economics

Volumn 21, Issue 6, 2000, Pages 223-241

  Kopalle, Praveen K ^a   Assunção, João L ^b  

^a DARTMOUTH COLLEGE   (United States)

^b CATHOLIC UNIVERSITY OF PORTUGAL   (Portugal)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85016198317     PISSN: 01436570     EISSN: 10991468     Source Type: Journal    
DOI: 10.1002/mde.985     Document Type: Article

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