Antecedents of mothers’ attitudes toward the ftc’s rule for 900-number advertising directed at children

Journal of Current Issues and Research in Advertising

Volumn 21, Issue 2, 1999, Pages 49-58

  Laczniak, Russell N ^a,b   Carlson, Les ^a,c   Walsh, Ann ^a,d  

^a UNIVERSITY OF NEBRASKA LINCOLN   (United States)

^b IOWA STATE UNIVERSITY   (United States)

^c CLEMSON UNIVERSITY   (United States)

^d WESTERN ILLINOIS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85015797214     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1999.10505094     Document Type: Article

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