Heavy spenders, medium spenders, and light spenders of japanese outbound pleasure travelers

Journal of Hospitality and Leisure Marketing

Volumn 9, Issue 3-4, 2001, Pages 83-106

  Ham, Sunny ^b  

^a Shawn)   (United States)

^b UNIVERSITY OF KENTUCKY   (United States)

Author keywords

Determinants of expenditure; Japanese pleasure travelers; Linear regression; Log linear regression; Market segmentation; Travel expenditure

Indexed keywords

EID: 85015547976     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v09n03_07     Document Type: Article

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