How clients can improve their advertising by improving their decision-making

The Future of Marketing: Critical 21st Century Perspectives

Volumn , Issue , 2003, Pages 98-112

  Jones, John Philip ^a  

^a SYRACUSE UNIVERSITY   (United States)

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EID: 85015357478     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230599857     Document Type: Chapter

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