Pro logo: Brands as a factor of progress

Pro Logo: Brands as a Factor of Progress

Volumn , Issue , 2003, Pages 1-288

  Chevalier, Michel ^a,b   Mazzalovo, Gérald ^b,c  

^a Institut Superieur du Marketing du Luxe   (France)

^b ESSEC BUSINESS SCHOOL   (France)

^c Ferragamo ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85015191020     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230508897     Document Type: Book

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