Tackling barriers to effective implementation of modeling in retail marketing applications

International Review of Retail, Distribution and Consumer Research

Volumn 6, Issue 3, 1996, Pages 225-241

  Simkin, Lyndon ^a  

^a NONE

Author keywords

direct product profitability; Retail marketing; stock control; store location

Indexed keywords

EID: 85015036049     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593969600000022     Document Type: Article

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