Enhancing functional and organizational performance via strategic consensus and commitment

Journal of Strategic Marketing

Volumn 4, Issue 4, 1996, Pages 193-205

  Rapert, Molly Inhofe ^a   Lynch, Dan ^b   Suter, Tracy ^c  

^a UNIVERSITY OF ARKANSAS   (United States)

^b MONTANA STATE UNIVERSITY BILLINGS   (United States)

^c UNIVERSITY OF TAMPA   (United States)

Author keywords

Consensus; Functional support; Performance; Strategic commitment; Strategy implementation

Indexed keywords

EID: 85014937322     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652549600000004     Document Type: Article

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