Political marketing research in the 2000 U.S. election

Journal of Political Marketing

Volumn 1, Issue 2-3, 2002, Pages 53-68

  Sherman, Elaine ^a   Schiffman, Leon G ^b  

^a HOFSTRA UNIVERSITY   (United States)

^b ST JOHN'S UNIVERSITY   (United States)

Author keywords

2000 U.S. election; Focus group and Internet research opinions on the impact of political polls; Political marketing research; Political polls; Political strategy

Indexed keywords

EID: 85014173831     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v01n02_05     Document Type: Article

References (12)

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2. Benedetto, Richard and Drinkard, Jim, “As Political Polls Grow, So Does Their Influence,” USA Today, September 13, 2000, A1.
3. Borger, Julian, “TV Giants Admit Poll Shambles,” The Guardian, February 15, 2001,17.
4. Buell, John, “Media Myopia and the Future of Democratic Politics,” The Humanist, Jan/Feb 2001, 61, 1, 35-36.
5. Chin, Mangyee, “Undecided Voters: Do Political Polls Cast Their Vote?” Unpublished Master’s Paper, (Hempstead, NY: Hofstra University September, 2001).
6. Harwood, John and Cynthia Crossen, “Head Counting: Why Many New Polls Put Different Spins on Presidential Contest and Plunge in Public Response Rates Tax an Inexact Science,” Wall Street Journal, September 29, 2000, A1.
7. Jacobs, Lawrence R. and Robert Y. Shapiro, “Presidential Manipulation of Polls and Public Opinion: The Nixon Administration and the Pollster,” Political Science Quarterly, Winter 1995-1996, 223-245.
8. Katz, John, “Hail the Polls: The Public’s Word, Edgewise,” Freedom Forum, 2001, Morwitz, Vicki G. and Carol Pluzinski, “Do Polls Reflect Opinions or Do Opinions Reflect Polls? The Impact of Political Polling on Voter’s Expectations, Preferences, and Behavior,” Journal of Consumer Research, 23, June 1996, 53-67.
9. Newman, Bruce, The Marketing of the President (Thousand Oaks, CA: Sage Publications, 1994).
10. Pobst, Kevin, “Understanding Political Polls: A Key Citizenship Skill for the 21st Century,” Social Education, November/December 1999, 401-418.
11. Steinhorn, Leonard and Carroll Maurice, “Symposium: Q Does the Reliance of the News Media on Polls Distort Polling?” Insight on the News, December 25, 2000, 2-7.
12. Teachout, Terry, “Republican Nation, Democratic Nation?” Commentary, 3, January 2001, 23-29.