Evaluating teaching effectiveness in america's business schools: Implications for service marketers

Journal of Professional Services Marketing

Volumn 16, Issue 2, 1998, Pages 163-170

  Comm, Clare L ^a   Mathaisel, Dennis F X ^b  

^a UNIVERSITY OF MASSACHUSETTS LOWELL   (United States)

^b BABSON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85014165694     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v16n02_09     Document Type: Article

References (12)

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3. Dwyer, F.W. (1973). “Selected Criteria for Evaluating Teaching Effectiveness’ Improving College and University Teaching, Winter, 51-52.
4. Dwyer, William C. (1996). “Student Evaluations: The Final Form,” The NEA Higher Education Journal, Volume 12, Number 1, 141-146.
5. Honan, W.H. (1994). “New Pressures on the University,” Education Life Section, The New York Times, January 9.
6. Marsh, Herbert W. (1991). “Multidimensional Students’ Evaluations of Teaching Effectiveness: a Test of Alternative Higher-Order Structures,” Journal of Educational Psychology, Volume 83, No. 2, 285-296.
7. Mesak, H. and Jauch L. (1991). “Faculty Performance Evaluation: Modeling to Improve Personnel Decisions,” Decision Sciences, Volume 22, No. 5, November/December, 1142-1157.
8. Quinlan, Kathleen M. (1995). “Faculty Perspectives on Peer Review’ The NEA Higher Education Journal, Volume XI, No. 2.
9. Seldin, P. (1980). Successful Faculty Evaluation Programs, Crugers: Coventry.
10. Shelton, William and DeZure, Deborah (1993). “Fostering a Teaching Culture in Higher Education,” The NEA Higher Education Journal, Volume 8, No. 2.
11. Watkins, B. (1990). “New Techniques Tested to Evaluate College Teaching,” Chronicle of Higher Education, A15-A16.
12. Zeithaml, Valarie and Bitner, Mary Joe (1996). Services Marketing, McGraw-Hill Companies, Inc., New York, NY.