Predictive Accuracy of Classification and Regression Trees (CART) Versus Conjoint Analysis

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2015, Pages 366-370

  Green, Paul E ^a   Kim, Jinho ^a   Shandler, Bruce ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b Intersearch Corporation

Author keywords

Acceptability Score; Automatic Interaction Detection; Compensatory Model; Conjoint Analysis; Terminal Node

Indexed keywords

EID: 85012018976     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-13254-9_72     Document Type: Chapter

References (0)