A conceptual evaluation of the multiple dimensions of relationship marketing

Journal of Strategic Marketing

Volumn 4, Issue 4, 1996, Pages 207-220

  Palmer, Adrian J ^a   Mayer, Richard ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b UNIVERSITY OF DERBY   (United Kingdom)

Author keywords

Business performance; Profitability; Relationship marketing

Indexed keywords

EID: 85011850952     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652549600000005     Document Type: Article

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