Academic Detailing "marketing" the Best Evidence to Clinicians

JAMA - Journal of the American Medical Association

Volumn 317, Issue 4, 2017, Pages 361-362

  Avorn, Jerry ^a  

^a BRIGHAM AND WOMEN S HOSPITAL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ACADEMIC ACHIEVEMENT; CLINICAL DECISION MAKING; CLINICAL PRACTICE; DRUG INDUSTRY; EVIDENCE BASED MEDICINE; HUMAN; INTERPERSONAL COMMUNICATION; NOTE; PATIENT CARE; PHYSICIAN; PRESCRIPTION; PROFESSIONAL KNOWLEDGE; RESIDENCY EDUCATION; ACCOUNTABLE CARE ORGANIZATION; COMMUNICATION DISORDER; EDUCATION; FINANCIAL MANAGEMENT; INAPPROPRIATE PRESCRIBING; MARKETING; MEDICAID; MEDICAL SCHOOL; NON PROFIT ORGANIZATION; ORGANIZATION AND MANAGEMENT; PERSUASIVE COMMUNICATION; PREVENTION AND CONTROL; PROCEDURES; PUBLIC RELATIONS; RANDOMIZED CONTROLLED TRIAL (TOPIC); STANDARDS; TOTAL QUALITY MANAGEMENT; UNITED STATES;

ACCOUNTABLE CARE ORGANIZATIONS; COMMUNICATION BARRIERS; DRUG INDUSTRY; DRUG PRESCRIPTIONS; EVIDENCE-BASED MEDICINE; FACULTY, MEDICAL; HUMANS; INAPPROPRIATE PRESCRIBING; INTERPROFESSIONAL RELATIONS; MARKETING; MARKETING OF HEALTH SERVICES; MEDICAID; ORGANIZATIONS, NONPROFIT; PERSUASIVE COMMUNICATION; QUALITY IMPROVEMENT; RANDOMIZED CONTROLLED TRIALS AS TOPIC; UNITED STATES;

EID: 85011818238     PISSN: 00987484     EISSN: 15383598     Source Type: Journal    
DOI: 10.1001/jama.2016.16036     Document Type: Note

References (12)

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