Critical success factors in the marketing of an educational institution: A comparison of institutional and student perspectives

Journal of Marketing for Higher Education

Volumn 10, Issue 2, 2001, Pages 39-57

  Mazzarol, Tim ^a   Soutar, Geoffrey ^b   Thein, Vicky ^a  

^a CURTIN UNIVERSITY   (Australia)

^b UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

Education; International; Marketing; Research; Services; Strategy

Indexed keywords

EID: 85011572736     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v10n02_04     Document Type: Article

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