Product placement and the law

Journal of Promotion Management

Volumn 10, Issue 1-2, 2004, Pages 89-100

  Siegel, Paul ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Advertising; Commercial speech; First amendment; Motion pictures; Product placement

Indexed keywords

EID: 85011528602     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v10n01_07     Document Type: Article

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